Matt Turck, of FirstMark Capital, produces the most authoritative guide to the industry every year. This is his 2018 post, complete with the standard logo zoo. The post is awesome, insightful, but I have a different take on the maturity of data infrastructure & analytics:
As the cycle of replacing older IT technologies with more modern data products continues, it seems that the Big Data market (infrastructure, analytics) is cycling through the early majority of buyers and transitioning into the late majority of the traditional adoption curve.
This is where we spend all of our time and energy operating, and I see almost universally poor adoption of new technologies. Companies have increasingly adopted modern data infrastructure and analytics tech, but there is limited knowledge among practitioners about how to use these technologies effectively. As a result, businesses are getting significantly less value from their investments then the technologies make possible.
My view is that there is an entire generation of tools that need to exist to help practitioners actually use the technology infrastructure that they’ve been given access to over the past decade. And most of these tools either don’t exist yet or are in their nascency. The underlying technology shift has created a new paradigm, and we’re still figuring out how to use it effectively. This is far from over.