A/B tests can help organizations make better decisions, but we often only hear about the “success stories.” What about the A/B tests that don’t have flashy outcomes? Here’s how Squarespace communicates about A/B tests to ensure we learn from all tests.
100% agree with this. Airbnb has written good stuff on this topic before as well—the point of the article is that A/B tests aren’t just opportunities to improve performance, they’re also an important source of insights. Cataloging tests and communicating results to the broader organization is critical to realizing this value.